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Friday, 3 February 2017

I've been working with the world's leading specialist Mercedes-Benz Unimog refurbishers, Atkinson Vos, who recently launched their new website at

The company have undergone a complete re-branding with Lancaster based design agency, Hotfoot Design at


So finally, the website is up and running with the images that we produced over a 6 month period of carefully managed photo-shoots on location.
These amazing vehicles will go anywhere/do anything so we needed to create a portfolio of images to visualise this message to customers and reinforce the idea that a Unimog vehicle is the right solution for extreme purposes.

The key to creating these images has been the use of off-camera lighting and out-of-the-box thinking to find ways to make the Unimogs stand out in their environment. 
Speed lights where used with remote triggers to light under, around and inside the 'Mogs to highlight detail and create contrast. 
We didn't let the famously inclement northern weather get in the way either - stormy skies played right into our hands, with drama and mood. 

Charlie and Guy at Hotfoot have done a great job turning my images into a complete re-brand for web, print and mobile and I'm looking forward to working with them again on future projects.