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Showing posts with label riggindale. Show all posts
Showing posts with label riggindale. Show all posts

Wednesday, 18 July 2012

Run for yer life!

So, here we have a tricky shoot that tested everyone's resolve, patience and problem solving ability almost to the limit.
My client asked for an image that would showcase the amazing beam penetration power and brightness of their new high-tech LED headtorch design. The image would need to relate to the outdoor trail running market and would be used for brochures, web-site, point-of-sale and an exhibition stand at shows. And it had to be shot by the end of June to go to press. When we had our initial conversation in May that looked like an easy deadline. But that didn't account for the inevitable production, supply and delivery problems that prototypes always seem to attract. So my protype sample didn't land 'till mid June, just in time for the British monsoon that we like to call summer these days - gulp!